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Win-win: секреты построения успешного бизнеса

How to build a strong and successful business? There is a simple and effective technique of “double victory” or as it is also called Win-win philosophy.

In business, Win-win means your real interest in a partner. Win-win is when he receives as much from communication with you as you do, whether it is a question of sales, recruitment, negotiations or a strategic alliance.

Win-win strategy can be used in solving local problems as well as global ones.

Unfortunately, many entrepreneurs are trying to squeeze every last penny out of every situation. This tactic of "silent war" leads to distrust, cynicism and constant unrest in the market. The result is a win-lose, one-sided benefit, when your partner gets too much, and you may end up with nothing.